Module 3 - Lesson 2
π½ππ»VIDEO LESSON on 'The Creative Brief' ππ»
π½ππ»VIDEO DEMO of me walking you thru filling out (2) Creative Brief examples. ππ»
ππ»NOW SUBMIT YOUR OWN CREATIVE BRIEF for Review !
(Downloadable Template Below) π
Does this exercise feel too structured for you?
Reminder : Don't let the brief process freak you out.
It's a tool to structure/direct your thinking and collate key
elements for your brand projects into ONE place.
You can always "break away" from the structure later.ππ»
But no structure at all = CHAOS & Spinning Wheels.π
Think of it as putting the structure in place so you can PLAY
while you come up with your own creative answers & ideas.
Let it be FUN! π
And if you're already a structure junkie,
Remember to LET LOOSE when you come up with
creative solutions & ideas to your brief!
#partylikeits1999 πππ€π»
Can't wait to see what you create as you wrangle some of your
ideas into reality. And direct & evolve YOUR BRAND! ππβ¨

