Module 3 - Lesson 1

WELCOME TO MODULE 3! 

In this module we start merging your "12-month Brand Strategy Roadmap" and get introduced to 'Creative Direction' (in my opinion the secret sauce to modern business!) 

By the end of this module you will...

- Be more familiar with what "Creative Direction" actually is.
- Have written your first "Creative Brief" (and be given a handy template to do more).
- Defined your "Core Brand Essence" and create a awesome visual moodboard that reflects it!
- Learned how to do "visual research" effectively and with focus.
- Set the stage for your brand graphic design and visual+verbal expression.

📽Watch the video and then go check out the 'Creative Direction Inspo' in the 'Creative Resource Hub' to get your creative wheels turning for your own brand 😉

👉🏻NO HOMEWORK FOR THIS LESSON 😃